We believe consulting deserves better AI.
AI is becoming part of how consulting work gets done. But consulting is a complex craft, where quality depends on judgment, rigorous analysis, clear arguments and accumulated ways of working. Generic AI does not know how to reproduce that craft.
Why we built it
Fjord started with a simple observation: consulting firms have spent years developing ways of thinking and working that generic AI does not know how to reproduce.
A firm's best work contains frameworks, analytical approaches, story structures, standards and examples of what good looks like. We wanted to build AI that could learn from that experience and apply it to new work.
Fjord combines consulting specific workflows, LLM reasoning and deterministic systems to carry that context from research and analysis through storyline, PowerPoint and iteration.
Who built it
Fjord is built by a team of IIT graduates whose consulting and strategy experience spans Bain, Accenture Consulting and TikTok Strategy.
Our founder, Somya Sinha, spent four years at Bain across strategy, business cases, cost work and PMO, then ran revenue strategy for TikTok's advertising business across the Middle East and Africa.
Before starting Fjord, she spent nine months training AI agents for frontier research labs on long-horizon consulting tasks.
Our engineering team has spent their careers building enterprise-grade software.
Fjord is shaped by conversations with Partners, Managers and Consultants across consulting firms, and by the work they shared with us.
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