Why consulting AI needs to work differently.
Generic AI can make a strong first pass quickly. The problem is the rework required to make that output client-ready. Consulting firms need AI that carries context, reasoning and standards across the entire workflow so the team spends less time fixing AI's output.
Side by side
Fjord against the alternatives
| Generic AI / Claude Skill | Fjord | |
|---|---|---|
| First pass | Fast and often useful | Built for the full workflow |
| Rework | High. Significant prompting, correction and rebuilding to reach consulting quality | Lower. Output is designed around consulting standards from the start |
| Workflow | Individual tasks | Connected workflow from research to deck |
| Consulting reasoning | General purpose | Consulting specific |
| Information hierarchy | General presentation patterns | Consulting frameworks, exhibits and answer first communication |
| Firm knowledge | Added through prompts or Skills | Learned from your team's work and encoded into the workflow |
| Consistency | Varies across outputs and revisions | Rules and standards enforced where consistency matters |
| PowerPoint | Often needs repair | Native, editable PowerPoint built to Practice standards |
The key difference
A Claude Skill for PowerPoint can teach appearance. It doesn't teach how your Practice thinks, structures arguments or communicates insights.